This is Freedom - Paga Card
The central idea of this campaign is the "freedom" offered by the Paga Card. It allows you to live your life as you choose, pursue your dreams, and make a positive impact.
In order to align with Paga's strategy and goals, the marketing objectives for the Paga Card campaign are as follows:
- Encourage existing app installers to use the card for their first transaction.
- Encourage inactive customers to reactivate their accounts by using the card.
- Encourage active customers to use the card more and increase their activity/retention.
- Attract new card owners who are not currently Paga customers.
- Encourage inactive customers to reactivate their accounts by using the card.
- Encourage active customers to use the card more and increase their activity/retention.
- Attract new card owners who are not currently Paga customers.
Paga cards are issued by United Bank for Africa PLC under the license of Visa, Inc.
Sketches
Photo Shoot
Print, OOH and Digital
Designed with
Tunde Ogunkunle: Brand Strategy/Copywriter
Smart Emovon: Digital Designer
Tunde Ogunkunle: Brand Strategy/Copywriter
Smart Emovon: Digital Designer